While it definitely looks promising to use hydrogen for the no-carbon benefits, you do still have to wonder about other environmental impacts. What’s going to happen to when the hydrogen pockets empty? Land subsidence could potentially be a problem, so I think more research about possible side effects is absolutely necessary before any large scale extractions happen.

Critics highlight concerns about freedom of speech and the potential for companies to face restrictions in promoting or competing with their products, even more sustainable ones.

Want to compete with more sustainable companies? Become more sustainable yourself, simple as.