From another study with N=700:

We measured self-reported meat consumption, meat disgust (by self-report and Implicit Association Test),

IAT is phrenology of social studies. You can discard it as garbage. If a study is using IAT as methodology, it’s garbage done to gain some publication points.

You can read more about IAT: https://econtent.hogrefe.com/doi/10.1027/1015-5759/a000778

Of the 40 participants, 28 reported an increase in meat disgust.

A study on a group of 40 is an anecdote at best, a waste of resources at worst.

Reporting on it in on a big news website should be a crime, as it’s just a clickbait.