Wild co-founders ‘land £100m’ from sale of natural deodorant maker
www.theguardian.com
Childhood friends sell upmarket brand to Unilever, the maker of Marmite, Dove soap and Lynx deodorant

I editorialized the article title, and I realize the article is a year old. But I only just found out about this buy out yesterday.

I have been using Wild’s refillable deodorant for over 2 years. It has been great not throwing away a huge chunk of plastic, and instead tossing a small bit of cardboard into the compost. But now they are part of a mega corp.

I got my wife and daughter switched over recently, and my wife has been using their chapstick too.

My daughter found Fussy as an alternative. I saw a video showing that Fussy’s refills fit into Wild’s cases.

I will be making the switch as soon as I run out of my current stock of Wild refills.

  • GreenKnight23@lemmy.world
    4·
    2 hours ago

    It’s really hard to say no if a big company is willing to buy your company for a ridiculous sum.

    absolutely! on top of that, you know that big companies don’t play fair. they’ll drag you through court, costing you millions, and take your IP for pennies on the dollar.

    far better to sellout then be hungout.

    at least then, you’ll have something to show for your hard work. as Kenny said,

    You got to know when to hold 'em

    Know when to fold 'em

    Know when to walk away

    And know when to run

    You never count your money

    When you’re sittin’ at the table

    There’ll be time enough for countin’

    When the dealing’s done